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Introduction to Tourism Management Credits : 1

Special attraction: Visit to one 5-star property

 

Unit No. Topics No. of lectures
1 Understanding tourism

 

·        Meaning & concepts

·        Types of tourism

·        Motives of tourism

 7
2 Management of Tourism Services

 

·        environmental analysis and current Market Trends

·        Understanding tourist needs and Catering to the same

 5
3 Marketing of Tourism Packages

 

·        Development of service package

·        7 P’s of tourism services

·        Special issues and challenges for the managers

 

 8
4 Environmentally Responsible Tourism

 

& Tourism Regulations

 5
5 ·        Unique Features of Indian Tourism 5

 

Suggested Reference Material –

  1. Marketing for Tourism by Holloway e-book
  2. Handbook of Tourism Management Majeed Shafiee
  3. Services Management Harsh Verma
  4. Advanced book on marketing of tourism Ravee Chauhan

Teaching Methodology –

  1. Discussions and Case studies
  2. Videos
  3. Field visits

Expected Outcome – After studying this subject the students should be able to grasp the unique characteristics of tourism services.