Introduction to Tourism Management Credits : 2
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| Unit No. | Topics | No. of lectures |
| 1 |
Understanding tourism · Meaning & concepts · Types of tourism · Motives of tourism |
7 |
| 2 |
Management of Tourism Services · environmental analysis and current Market Trends · Understanding tourist needs and Catering to the same |
5 |
| 3 |
Marketing of Tourism Packages · Development of service package · 7 P’s of tourism services · Special issues and challenges for the managers
|
8 |
| 4 |
Environmentally Responsible Tourism & Tourism Regulations |
5 |
| 5 | · Unique Features of Indian Tourism | 5 |
Suggested Reference Material –
- Marketing for Tourism by Holloway e-book
- Handbook of Tourism Management Majeed Shafiee
- Services Management Harsh Verma
- Advanced book on marketing of tourism Ravee Chauhan
Teaching Methodology –
- Discussions and Case studies
- Videos
- Field visits
Expected Outcome – After studying this subject the students should be able to grasp the unique characteristics of tourism services.